Safilo Group and the iconic Levi’s brand have recently announced the extension of their worldwide eyewear licensing agreement, securing their collaboration until the conclusion of 2029.
Angelo Trocchia, CEO of Safilo Group, expressed pride in the renewed partnership, highlighting Levi’s unparalleled brand recognition that enables their group to deliver contemporary eyewear offerings to a global consumer base. The statement from the company emphasized that Levi’s eyewear will maintain its global distribution, capitalizing on its brand awareness and extensive presence in Europe, North America, and Asia, where it stands as a key player in the contemporary segment.
Karyn Hillman, Senior Vice President and Chief Product Officer of Levi Strauss & Co., conveyed satisfaction with the ongoing collaboration, noting that the partnership with Safilo allows Levi’s to diversify its product portfolio as a lifestyle brand. She expressed gratitude for the progress made since the initial announcement and looked forward to continued cooperation. The extended agreement reflects the commitment of both Safilo and Levi’s to furthering their successful alliance.
Note: The original article was summarized and rephrased for conciseness and clarity.
