In a significant stride, women’s performance wear brand Calia has introduced its latest apparel line, the ‘Inspire’ collection, featuring groundbreaking Lycra Adaptiv technology. A pioneering move for the Dick’s Sporting Goods brand, the collection incorporates Lycra Adaptiv fibers, providing the stretch and strength synonymous with Lycra Spandex. However, it uniquely combines these features with lightweight support and subtle compression.
Alycia Scott, Vice President of Vertical Brand Design at Dick’s Sporting Goods, expressed, “Activewear is no longer confined to intentional activity; it has seamlessly integrated into our daily lives. With Inspire, we aimed to create pieces resilient enough for intense workouts yet comfortable for all-day wear. We want women to feel empowered, with Inspire moving effortlessly with them.”
Designed to respond to body movement, Lycra Adaptiv fibers gently expand during motion and maintain a supportive fit at rest, making them ideal for various activewear applications. The ‘Inspire’ collection caters to both low and high-intensity workouts such as yoga, weight lifting, running, and beyond. Garments crafted from Inspire fabric possess odor-inhibiting and moisture-wicking properties, ensuring wearers stay dry, cool, and comfortable during workouts.
To showcase the versatility of the ‘Inspire’ collection, Dick’s Sporting Goods has launched the ‘There’s Beauty in the Burn’ campaign, featuring a 30-second advertisement and images. Emily Silver, Chief Marketing Officer at Dick’s Sporting Goods, commented, “The launch of Inspire and release of There’s Beauty in the Burn is a big moment for the brand, signaling the start of Calia’s next phase of growth. We are thrilled to bring a campaign to life that showcases the true elegance found not only in aesthetics but in the grit and strength displayed by everyday women.”
The Calia Inspire collection, available in stores and online, encompasses leggings, shorts, bodysuits, dresses, tanks, sports bras, and more, catering to sizes XXS-XXL, with selected styles available up to 3X.
