The recent Burberry runway show in London took a nostalgic turn, reminiscent of British style from the early 2000s. Among the lineup of iconic models from that era like Naomi Campbell, Edie Campbell, Lily Donaldson, and Lily Cole, a new face emerged: Maya Wigram, the 18-year-old daughter of fashion designer Phoebe Philo.
Maya’s runway debut at Burberry holds significance beyond her familial ties to the fashion world. The decision to cast her reflects a nod to nostalgia, particularly as Burberry’s current designer, Daniel Lee, previously worked under Philo at Céline. This connection adds a layer of sentimental value to Maya’s appearance on the runway.
Despite limited information about Maya, such as her private Instagram account and intermittent activity as a Depop seller, her debut was noteworthy. She showcased a mid-length buttery leather trench paired with a floor-length kilt-style tartan skirt, a combination reminiscent of her mother’s signature aesthetic. Completing the look with a Philo-favorite styling move of tucking her hair into her neckline, Maya exuded a sense of effortless chicness on the catwalk.
The Burberry show itself exuded a moody yet sophisticated vibe, with a color palette dominated by olives, browns, and blacks. The collection featured leather, tailoring, and fur trim, showcasing Lee’s focus on craftsmanship and durability. Accompanied by a soundtrack of Amy Winehouse, the show celebrated the smart and sexy essence of British fashion from the 2000s.
Notably, the collection emphasized the practicality and wearability of its pieces, with an emphasis on offline experiences over digital presence. This shift towards real-world functionality was evident in the clothing’s movement and interaction with gravity, reflecting inspiration drawn from London life and British festival dressing.
In terms of trends, the collection showcased tailored yet relaxed trousers, graphic closure elements, and motifs of pressed pleats. Scarves worn in a Copenhagen balaclava-style added a distinctive touch, while oversized hardware and toggles enhanced the collection’s utilitarian appeal.
Overall, Maya Wigram’s debut at the Burberry runway symbolizes a blend of nostalgia and modernity, reflecting the brand’s evolution under Daniel Lee’s creative direction. With her poised presence and connection to fashion lineage, Maya represents a promising new addition to the industry.
