EGONlab has just unveiled its Fall/Winter 2024 collection titled “Only Lovers Left Alive.” This fashion event marks a collaboration with the footwear brand UGG. The outfits feature reversed labels, reminiscent of the styles once iconic and used by Raf Simons or Vetements. What makes EGONlab intriguing?
The collection holds profound personal significance for the creative minds, Florentin Glémarec and Kevin Nompeix. The collection forges deep connections with various reasons, blending the real world with dreams to create heroes both in dreams and the vast world. What was once an integral part of daily life has now transformed into a stage performance, a genuine narrative deeply engraved in the pages of history rather than the present. At its core is the dreamy expression of pain, creating a tapestry of emotions and authenticity.
For Fall/Winter 2024, EGONlab kicks off with a dark allure featuring a series of bold men’s outfits. The underground corridors of Palais de Tokyo have transformed into a captivating venue, illuminated by central lights harmonizing with the rebellious rock ‘n roll soundtrack. Embark on a dreamy journey through the intersection of reason and dreams as EGONlab unveils its 9th collection, ‘Only Lovers Left Alive,’ at Paris Fashion Week.
Florentin Glémarec and Kevin Nompeix, the creative souls behind EGONlab, present more than a fashion brand; it is an experiment influenced by punk rock ideology. Returning to Paris Fashion Week, this duo brings an impressive evening with broad shoulders, powerful dark-toned outfits promising unforgettable adventures. Strong jackets with wrapped-around belts, deconstructed blazers forming unique shapes, ripped jeans, oversized knitwear, and shiny leather jackets with punk rock-inspired accessories dominate the collection.
A highlight is the translucent garments, revealing only the EGONlab tag on the outside, providing a satirical commentary on the current state of consumerism, where people rush towards brands rather than the true quality of fashion. “The last thing we wear is not just clothes but also the brand.”
