Beyond Yoga, the athletic and lifestyle apparel brand under Levi Strauss, has announced the appointment of Nancy Green, former CEO and president of Athleta, as its new CEO. Co-founder Michelle Wahler will step down from her role as CEO, and Green is set to assume the position from February 1, 2024.
The move is part of Beyond Yoga’s strategy to facilitate continued growth and expansion under Green’s leadership. Levi Strauss President and incoming CEO, Michelle Gass, expressed confidence in Green’s ability to unlock the brand’s potential by leveraging her extensive retail expertise and tapping into Levi Strauss’ global resources.
Nancy Green, known for her purpose-driven leadership, aims to uphold Beyond Yoga’s values of inclusivity, body positivity, and community engagement. Her tenure as CEO is anticipated to usher in a new phase of accelerated growth for the brand. Green previously served as president and CEO of Old Navy from 2019 to 2022 and led Athleta, showcasing her significant experience in the retail industry.
Beyond Yoga founder Michelle Wahler, who played a pivotal role in establishing the brand, expressed excitement about the future under Green’s leadership. Wahler and CFO Jesse Adams, who is also stepping down, will remain advisors during the transition to ensure continuity. Beyond Yoga, acquired by Levi Strauss in 2021, has seen substantial growth, with nearly $100 million in net revenue in FY22 and the recent opening of its first store in Santa Monica, California.
Chip Bergh, President and CEO of Levi Strauss, commended Michelle Wahler for leading Beyond Yoga’s remarkable growth and expressed confidence in a smooth transition. The strategic move aligns with Levi Strauss’ broader portfolio diversification strategy, providing a strong entry into the high-growth activewear segment.
Note: The original article was summarized and rephrased for conciseness and clarity.
